Blogs are widely regarded as the most effective tool for content marketing campaigns and they have consequently become ubiquitous in the digital marketing arena. While WordPress is, by far, the most popular blogging solution, it isn’t the only blogging solution.
Heavily integrated with Google+, Blogger does have some appeal for those who want to get started fast and who don’t want to worry about hosting. Google makes it very easy to integrate AdSense campaigns and it can appear to be a fully-owned domain through the purchase of your own registered domain. Templates are available, which can be customized, but a lack of FTP access limits the amount of customization that can be done. An integrated WYSIWYG editor makes it ideal for those who want to self-service their sites without advanced development or programming knowledge.
An open source content management system, Drupal can be used for more than just blogs. Drupal powers many large e-commerce sites, social media networks, corporate sites and even government agencies. Drupal does require at least moderate technical knowledge to maintain and customize, though templates and extensions (plugins) are available for users who don’t want to dig into the back-end. Drupal is an incredibly powerful solution — but, as with all things, with great power comes great tech support calls.
Joomla is similar to Drupal as a content management system — in fact, the decision between Joomla and Drupal usually comes down to sheer preference, as almost anything can be done in either platform. Joomla is usually considered to be easier than Drupal but tilted more towards e-commerce solutions. On a purely visual level, Joomla tends to look more modern, though both content management systems support a variety of responsive templates. Joomla was first released in 2005, compared to 2001 for Drupal. It’s about twice as popular, mostly because it is easier to launch a simple site.
A surprising number of corporate blogs have switched over to Tumblr — it isn’t just a social media network. As far as downsides go, it’s similar to Blogger; there is little control over the site and the way that it is displayed, though a custom domain name can mimic the appearance of an entirely owned site. But there are benefits too, especially for businesses that are attempting to reach a more youthful demographic; hosting is taken care of, it’s easy to launch a site and the community is already available.
Little can be said about WordPress that hasn’t been said before: it is the most popular blogging application, easy to use with thousands of templates and plugins to do virtually anything you could desire. WordPress allows for very extreme customization if you want to get into the code, but it also provides a simple WYSIWYG editing platform for those who don’t. It has out-of-the-box SEO features and can be used to launch a website within minutes. But it is primarily for blogs; WordPress will struggle at supporting more complex sites.
Apart from Blogger and Tumblr, self-hosted versions of content management systems are usually available as a one-touch install from all of the major hosting companies.