A search engine results page (commonly written as SERP) is the list of results that a search engine returns when you input a specific query. Every listing will have the web page title, the URL and a brief description of what is found on the page.

In most cases, the description is pulled from a website’s meta description tag. By filling this out, you can ensure that the description that shows up for your page in the SERPs is both accurate and enticing.

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