The ease of setting up blogs, social media pages and websites can sometimes be deceiving. Single click installs mean that you can have a WordPress blog on your site in minutes. As a result, a lot of small business owners feel that they should go it alone and write their own authoritative site blog. However, there are a number of reasons that you should hand this duty off to a dedicated, professional copywriter instead. The top three:

  • Outsourcing makes sense. To succeed, you need to concentrate on the core functions of your business. In this age of DIY options like WordPress and Blogger, a lot of people try to do everything themselves. You wind up overworked and stressed, and unable to do any one task as well as you should.
  • You’re too good at your job. All day long, you navigate the complicated waters of your profession with ease due to your skill and experience. Complex jargon and industry terminology is a second language that you speak with fluent ease. Unfortunately, your customers do not have that level of understanding. It can be easy to forget that what you know like the back of your hand is new to your customers. I can break down complex technical, legal, medical and other jargon and translate it into terms that the layman can easily understand.
  • You are too close to your product. It’s hard to separate yourself from the business that you have worked so hard to build. Blogs, articles and other content always need to be written with an eye toward the needs and desires of your customers. I have the skill and the perspective to talk directly to your customers about what they want from your product.

One of the key qualities of successful entrepreneurs is knowing when to delegate. By hiring qualified bloggers and social media pros, you can have them take care of your online marketing while you concentrate on the core tasks that make your business a success.

Lara Stewart
Lara is a freelance writer and marketer who focuses on digital marketing, personal finance, health and wellness and entertainment. Hire her to write blog posts, articles, ebooks and white papers through her website, The Small Business Blogger.

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